Rock art is
one of the biggest feel-good trends of the summer in North America and one of the
reasons for it is the nature of the craft. According to the Association For
Creative Industries’ (AFCI) 2016 Creative Products Size of the Industry Study,
individuals who participate in crafts associate positive attitudes with their
creative activities. Compared to 10 other craft categories researched, the
feelings are strongest among those who paint and draw.
majority of adults who responded to the survey expressed that painting and
drawing made them feel proud and joyful. They described these activities as
special and something they would miss participating in if they had to stop.
popularity of rock art has helped people discover wellness through painting and
drawing,” says Keri Cunningham, Senior Director of Marketing and Research, AFCI.
who may not consider themselves artistic are using rocks as their canvas to
convey happy messages to friends and strangers; and by doing so they are
experiencing the intrinsic benefits of being creative.”
The findings of the research are
comprised of voluntary responses of 6,209 U.S. adults ages 18 and older
collected between October 2015 and September 2016. During that timeframe, 41 million U.S. households participated
in painting and drawing, which is defined as creating images or designs by hand
utilizing paints, inks, pastels, charcoal, pencils or watercolors.
study also found craft consumers spent the most on painting and drawing products
making up 16% of the $43+ billion U.S. market spend.
AFCI performs ongoing research of the creative products industry
with its research partner, MaritzCX®.
AFCI will release new data in August, which will include statistics on the
distribution channels where consumers purchase arts and crafts products.
interested in purchasing AFCI’s research reports can review the report
and should contact Keri Cunningham, Senior Director of Marketing
and Research, at email@example.com
ABOUT THE ASSOCIATION FOR CREATIVE
The Association For
Creative Industries (AFCI) is the premier trade association for the global
creative arts products industries. AFCI strives to deliver innovative high
value services as we support our Members who provide products and services to
educate, entertain, and inspire creative consumers. Our Members include the
manufacturers, retailers, distributors, designers, educators, digital content providers,
professional makers and DIYers, and other creative professionals that comprise
the $40 billion+ creative arts industries around the globe. For more
information about AFCI, membership, or its annual Creativation trade event,
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