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How to Improve Your Social Media Strategy

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Amberly Dressler, Website Magazine
With low barriers to entry, social media networks provide ample opportunity for retailers to acquire and retain customers on the Web, which is why the majority of small- and medium-sized businesses use social for their marketing efforts. The networks themselves, however, are increasingly catering to businesses who pay to play, those who are leveraging their many advertising options, and limiting the exposure of those who do not. Despite this, there are still ways to increase a company’s organic reach on the various networks. This seminar will provide social updates retailers need to know, useful social media tips and tools and a look at how to easily implement top brands’ social strategies.