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Trends in Crafting and How to Reach a New, Young, and Engaged Audience

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Nora Abousteit, Kollabora
Are you interested in reaching  a young and engaged craft audience? Do you want to win new customers in their 20s and 30s? What are the best methods to do this? What are the latest trends in crafting and how do  you find them? How can you create  a meaningful message and cater to trends without spending too much money on research and content production? What works, what doesn’t? How do you get true engagement and not just page impressions? Where and what are the latest trends that attract these future customers?
This session will give you a deep insight into craft trends, understanding how to pinpoint trends early and to stay current. The speaker will share different resources such as websites, blogs, searches, and speak  about her experience in  building (engaged) communities, scaling content production, and increasing loyalty, ultimately leading to increased sales and brand recognition.
Nora Abousteit is the founder of Kollabora, a digital crafting community and the Kollaborator Network reaching 1.5 million crafters between 20 and 40 years old every month. Ms Abousteit previously co-founded the sewing community BurdaStyle.com, which currently counts over 1 million registered members.