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CRAFT & HOBBY ASSOCIATION TO DEBUT 10 NEW FEATURE AREAS AT CREATIVATION


The Craft & Hobby Association (CHA) will debut 10 new feature areas at Creativation, its new premier creative arts industry event taking place January 21-23, 2017 at the Phoenix Convention Center in Phoenix, AZ. As part of its event rebranding announced earlier this year, the Association has reimagined its trade show as a vibrant creative city – the capital of the creative arts industry – where industry professionals go to learn, connect and discover.
 
Attendees, comprised of retailers, designers, makers, emerging businesses, influencers, bloggers and other creative professionals, will be able to walk or hop on and off the CHA Shuttle to visit hundreds of exhibiting companies’ booth storefronts in creative neighborhoods, as well as its 10 new feature areas:
 
Art Studio – 11th Street, Booth #1131
Everyone is an artist in this creative studio space. Make your own masterpiece led by instructors. Celebrate your creativity with a glass of wine during one of our Paint-n-Sip events and get inspired by trying your hand at action-style painting in the Splatter Room and leave with your own splattered canvas board. Sponsored by 3M, DecoArt and Pinspiration, and presented by the Society of Decorative Painters.
 
Artisan Plaza – Train Station Lobby
Soak up the Phoenix experience as you watch local area artists, artisans and crafters demonstrate their craft and so much more: Saturday, January 21 from 8am-9am and 12pm-2pm; Sunday, January 22 from 8:30am-10am and 12pm-2pm; and Monday, January 23 8:30am-10am and 12pm-2pm.
 
Creativation Café Booth #1042
Go to the Creativation Café and enjoy make-n-takes and hands-on product experiences with our CHA Designer Members, including Eileen Hull and her vintage camper Scotty!
 
Innovations Center – 8th Street, Booth #833
Discover never-before seen ideas, trends, methods, techniques and devices through new hands-on and interactive displays. Meet 25 innovators who created, designed or made a revolutionary, mold-breaking innovation. Sponsored by Michaels.
 
International Pub – 25th Street, Booth #2520
Connect with your colleagues from around the world while sampling craft beers in our international pavilion. Join your next business partner for happy hour and make your next big deal happen in a fun and friendly pub setting! Visit our exhibitors in the International Pavilion to collect coins for a free beer tasting! Sponsored by Hachette.
 
Satin Ice Edible Arts Shoppe – 19th Street, Booth #1901
Visit the Edible Arts Shoppe and immerse yourself in the cookie decorating and sugar arts industry. Connect with inspiring artists, discover delicious products, teachable techniques and the incredible potential of the edible arts, sure to excite and revitalize you with a new creative energy. Sponsored by Satin Ice.
 
Maker Space – 18th Street, Booth #1869
Experience the power of creative collaboration as traditional crafting and technology collide in a powerful maker experience like none other. Stop here to use and experiment with state-of-the-art equipment and crafting tools and for make-n-takes with CREATE, Ultimaker, Brother, Spellbinders, Beadalon, Faber-Castell, Fabric Editions, Pebeo, Prym, Sizzix, Therm-o-web and Clover. Sponsored by Spellbinders.
 
Then swing on over to the Lecture Hall section of the Maker Space and enjoy demos hosted by various sponsors and iDiscover chats, 15-minute lessons presented by today’s business and social media experts.
 
Michaels Bookstore
Stop by the Michaels Bookstore hosted by Baker & Taylor and participate in make-n-takes with authors of creative industry publications. Learn about the latest craft books and how you can hold author make-n-take events in your retail store. Sponsored by Michaels and presented by Baker & Taylor.
 
Plugged In Park – 4th Street, Booth #433
Sit and relax under the shade of a tree or gather your friends for a picnic in the park. This will be your oasis when it is time to take a break from your busy days checking out the neighborhoods and conducting business. Stations will be available for you to recharge your devices.
 
Town Square – 10th Street, Booth #1001
Join your friends and business partners in town square, enjoy entertainment, or take a seat on a park bench, take a break and plan your next move. And visit the new membership truck where guides will serve up custom itineraries developed to help you get the most out of your time in our city.
 
In addition, the Association will be unveiling its long-awaited 2016 Creative Products Size of the Industry Study during the keynote presentation held on Monday, January 23 from 7:45am-8:45am. The report will reveal unique industry and consumer insights including the size of the creative products opportunity, spending patterns of crafters, their demographic profiles and the attitudes they have toward their creative activities. The keynote presentation is open to Craft & Hobby Association members only. The research report will be available to non-member businesses for a fee on February 1, 2017.
 
Visit CreativationShow.org for more information and to register to attend Creativation.
 
For exhibiting and sponsorship information, companies should contact Nadine Schwartz, Director of Sales and Sponsorships, at nschwartz@craftandhobby.org, or Julie Wagner, Sales Representative, at jwagner@craftandhobby.org.